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THE STORY OF

Wildest Sparrow

Wildest Sparrow is a dream come true for humble Mum Ellie, that started in the retail fashion industry at a young age of 15

Often Ellie would be asked during job interviews "where do you see yourself in 5 years, what do you want to achieve?", her answer would always be "to own my own clothing store".

Ellie's 5 year plan took a detour at the age of 19 when she became a mum for the very first time. Another one of her wildest dreams, Ellie knew she needed to put her heart and soul into being a mother. The dream of having her own store needed to take a back seat whilst she pursued her number 1 priority - being a mum to her baby girl, Tiarne. Ellie continued to work in the fashion industry over the years managing amongst several large companies yet still yearning for the day she would have her own business to run.

Life continued to become extremely busy for Ellie with the arrival of her second baby girl Shadae, followed by little Alexie just 16 months later.
These 3 girls Tiarne, Shadae and Alexie not only grew up as sisters but soon became the best of friends. With unique styles of their own, the girls blend their individuality together that brings Wildest Sparrow to life. 

One mum and 3 daughters living and breathing their love of fashion, fun and a little quirkiness. Wildest Sparrow brings you styles for all ages and all personalities. Whether you’re wild and free, quiet and classy or just simply you - we’ve got you covered. If there’s a style you’re really trying to create for yourself let us know! We want to help you grow and be confident. Wildest Sparrow advocates the importance of embracing and loving who you are. 

At Wildest Sparrow we get excited when you’re excited and hey who doesn’t like to be a little different? So welcome to you all! We hope your experience at Wildest Sparrow will lead you through a journey of self love and pure happiness. We look forward to seeing you grow and create your own unique style with Wildest Sparrow and don’t forget to share the love by tagging your posts on Instagram @wildestsparrow
Happy shopping x
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